GM and Takata Reportedly Developing Eye-Sensing Tech to Prevent Distracted Driving
The system was developed by Australian company Seeing Machines, which works with automotive supplier Takata – a Japanese company that recently suffered scrutiny due to their faulty airbag switches. Allegedly, the new system monitors a driver’s eye movements and eye-blink frequency, so the software can detect when the driver is beginning to doze off, or look down at their phone. The software has been touted by Seeing Machines as a way to prevent distracted driving, one of the largest causes of road accidents and deaths.
“Safety doesn’t sell cars – sexy sells cars,” said Ken Kroeger, Seeing Machines’ chief executive. “But once cameras are there, they can be expanded for other features and purposes.”
General Motors has reportedly signed a deal with Takata to purchase 500,000 of the “Seeing Machines” which the company may install in some of its vehicles soon. GM has declined to comment on the purchase, however, and has not yet announced how the anti-distracted technology will be implemented, or in what vehicles.
“The key way for carmakers to differentiate themselves is how they enable the consumer and create and share content,” said Thilo Koslowski, analyst at research group Gartner. “The user experience is an untapped opportunity that will crown the leader in this space.”
Kroeger stated that the technology has applications beyond preventing distracted driving – for example, the facial recognition software could prevent a teenager from driving the vehicle past 10 pm, or could allow the driver to choose specific apps such as music players with their eyes, so they can still focus on the road while driving.
Distracted Driving in South Carolina
Distracted driving includes:
- texting and driving
- talking on or playing with a cell phone
- eating or drinking
- talking to passengers
- grooming or putting on makeup
- reading books, newspapers, or even a map
- using a PDA or navigation system
- watching a video or playing on a computer or tablet
- playing with the radio, a CD or an iPod
It’s a common occurrence to see distracted drivers cruising down South Carolina roads and interstates. Whether the distraction is eating, putting on makeup, talking on a cellphone, or even just daydreaming, the effects of a South Carolina distracted driving accident can result in life altering and even deadly consequences.
The Strom Law Firm Helps Those Injured by Distracted Drivers
If you have been injured by a distracted driver, the South Carolina distracted driving accident attorneys at the Strom Law Firm, L.L.C. will fight for fair compensation for your injuries. Our South Carolina car accident lawyers are prepared to fight for compensation in the courtroom and will defend your right to compensation for your past and future medical bills, lost wages and future earnings, your pain and suffering, and, in the event of a fatal car accident, even wrongful death. Our attorneys offer free, confidential consultations to discuss the facts of your personal injury case for distracted driving, so contact us today. 803.252.4800.