Quantcast

Texting and Driving Campaign “#X” Goes Viral

One Day After Premiere, Texting and Driving Campaign “Just Text #X” Goes Viral

texting and driving campaignTexting and driving has surfaced as one of the leading causes of death among teenagers and young adults, higher even than drunk driving. The mortality rate for distracted driving in general is as high as the mortality rate for drunk driving for the general population.

The latest research study, published in the August edition of the journal, analyzed traffic data over an 11 year period, and looked closely at traffic patterns and car accident data in which police officers specifically stopped drivers for texting and driving (called primary enforcement laws). The study also looked into the effectiveness of other texting and driving laws, which ban the practice, but allow police to issue tickets only if texting and driving also impacts other traffic laws.

Currently, 45 states ban texting and driving, with 39 of those using primary enforcement – more than the 33 that allow police to pull drivers over for not wearing a seat belt. South Carolina recently passed texting and driving legislation, making it the last Southern state to do so.

There are approximately 3,300 fatalities related to distracted driving car accidents each year in the United States. The CDC reports that 31% of 18-64 year old drivers in the US admit to having sent a text while operating a vehicle in the past 30 days.

These statistics are terrifying. Too many drivers, despite local laws, believe that they can multitask – driving while fiddling with the radio or GPS, talking on the phone, or worst yet, texting and driving.

A new texting and driving campaign, in partnership with AT&T’s long-running “It Can Wait” campaign, has launched and in just 24 hours, gone viral. “#X” is a hashtag that texting and driving campaign creators encourage anyone to send to their conversation partner in order to quickly pause the conversation while they drive. Pop culture stars like Tim McGraw and Demi Lovato teamed up with AT&T’s latest incarnation of the “It Can Wait” campaign to promote #X on social media as well as a video.

So far, the program has received 5 million pledges from people pledging to avoid texting and driving.

Meanwhile, a branch of the texting and driving campaign created “The Great American Rivalry Series #X Battle” focusing on high school students, who not only are just learning to drive, but many of whom own their first cell or smart phones. The battle encourages students to tweet #X and their school’s hashtag, and the school with the most “noise” from tweets will win. So far, the #X texting and driving campaign racked up 1.37 million tweets for the battle alone.

The Strom Law Firm Helps Those Injured by Distracted Drivers, Including Texting and Driving

If you have been injured by a distracted driver, the South Carolina accident attorneys at the Strom Law Firm, L.L.C. will fight for fair compensation for your injuries. Our South Carolina car accident lawyers are prepared to fight for compensation in the courtroom and will defend your right to compensation for your past and future medical bills, lost wages and future earnings, your pain and suffering, and, in the event of a fatal car accident, even wrongful death. Our attorneys offer free, confidential consultations to discuss the facts of your personal injury case for distracted driving, so contact us today. 803.252.4800.

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Listed in Best Lawyers  AV Peer Review Ratings  Better Business Bureau 
%d bloggers like this: